The Power of Facebook Advertising

Why you should use video marketing
Why you should use video marketing
September 13, 2017

With over 1.8 billion users and over 900 million visits a day, Facebook has the largest online audience available, which makes it a good fit for your hotel to do advertising. However, volume is not everything in social ads, the real advantage of Facebook lies in the amount of data available to target users.

The catch is Facebook’s algorithm, which makes it more and more difficult for your hotel’s organic content to get the right visibility. That’s where sponsored ads come in. Advertising on Facebook is relatively cheap compared to other types of online advertising. Facebook has a huge amount of personal information in its database and they, therefore, allow you to get extremely detailed in your targeting. In a user’s profile, you can target based on age, gender, location, education, income, interests, job title etc.

With 15 different ad types and lots of targeting options, Facebook makes it easy for you to create campaigns that are tailored to your hotel’s specific audience.

So how do you create a successful Facebook ad? Here are a few tips:

Make sure it is visual
Not just because visual content is more favorable in the Facebook algorithm but also because visual content is a lot more appealing. Great visual content of your hotel and location is also more likely to be shared with others and remembered by others.

Hotel Casa Amsterdam has a colorful visual brand identity which they make sure comes back in all their ads.

Keep it relevant
It is critical to keep your ads relevant. If you are running ads that are not relevant to your selected target audience and potential guests it is a waste of time and money, and you will most likely not see the success of the ad. Facebook has a feature on their advertising platform that gives you a relevance score, so keep an eye on this.

Include your value proposition
Clearly stating your hotel’s value proposition is important to make sure your potential guests will click your ad. Why is your hotel different from others and what do you offer that makes you special? It needs to be attractive to your potential guests so they click through to your website.

Have a clear Call-to-Action
A visual and cool ad is great, but if it does not have a Call-to-Action (“CTA”) the potential guest might be confused about what to do or simply just ignore the ad. Make sure to add a CTA like, ‘book now to get 10% off’. This should encourage people to click the ad and drive traffic to your website.

The Pulitzer Amsterdam has a strong CTA on their Secret Deal campaign.

Measurement & tracking
There are numerous of metrics you can track from your Facebook ads such as engagement, conversion, clicks, and views. Use the analytics from your ads to tweak and improve for your next campaign.

There are several ways to reach new guests but Facebook is a unique platform where you can establish long-term relationships and engage with your fans. By optimizing your profile and running ads you’ll create additional demand and increase the opportunity to generate more leads for your hotel.