Brand development in Greece
AVA Hotel & Suites

THE BRANDING CASE
We researched the market and DNA of AVA Hotel & Suites in Athens to create a solid vision, which led to a powerful brand story and identity. These brand guidelines together form the key towards new hotel experiences, brand assets and a clear message in every form of communication.
Discovery

AVA HOTEL ATHENS IDENTITY
Creation
The visual framework we developed, outlines the brand’s colours, typography and graphic elements. The verbal framework gives direction to every piece of written and oral communication, including tone-of-voice, word usage and sample stories. Some of the brand assets that we developed are:
- Menus
- In-room collateral
- Stationary
- Merchandising



Hotel 1
AMSTERDAM

Hotel 1
AMSTERDAM

Hotel 1
AMSTERDAM

John Appleseed
AVA Hotel & Suites Athens
Results
Number of
Brand Assets Created: 23
Increase
in Demand: 18%
