An SSL Certificate: The Advantages

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Aug 29, 2016

As web surfers we all value safe and trustworthy websites, especially when it comes to personal information and payments. More and more visitors are aware of secured websites and make sure the pages they visit are coming through via a secured connection. To show guests your website is safe and trustworthy, you can add an SSL Certificate to your hotel website.

What exactly is an SSL Certificate?

An SSL Certificate is the identity card of your website. This certificate assures you and your guests that the website connection is encrypted and secured. In other words, a website with SSL connection gives you more certainty on safety, website communication and privacy.

How to recognize a website with SSL?

A website that has an SSL certificate is easily to identify by the padlock in the address bar of the web browser. This lock not only assures security, it also makes it possible for visitors to request any relevant information about the owner of the certificate.

Varieties in SSL Certificates

SSL offers three different certificates. The easiest certificate is called the ‘domain validation’, which basically monitors whether the browser connection actually ends up on your website. Data that is being communicated is all encrypted. This certificate is applicable on one domain.

The ‘wildcard certificate’ offers the same security as ‘domain validation’ does, but is applicable on all sub domains as well.  ‘Extended validation’ is applicable on one sub domain and can be identified by a green bar in your browser. When choosing for this certificate, visitors will be able to request company details.

Benefits at a glance:

– Increased security for your website and your visitors
– Level of trust increases, which in turn will lead to higher conversion rates
– Positive effects on search rankings as Google values secured websites


Foto: Maksim Kabakou / Shutterstock